SELVEDGE TEXTILE MAGAZINE

Selvedge is a textile magazine designed for individuals who appreciate fine textiles, in all forms. Every aspect of Selvedge has been inspired by cloth, and all cloth has a selvedge:

it’s the place where designers displayed their names.
The magazine is part of an overall renaissance of the handmade and crafted. People began to want warmth, something softer and more personal, something that might last. From this point there was a rising interest in things made by hand, produced by another individual. A growing distrust of globalization contributed to this too. Perhaps our renewed desire for these hand crafted objects and textiles was a way of reaching out to other people. philosophy when choosing the images in the magazine is to appeal to an audience that is already visually aware. Selvedge tries to place the textiles in context by showing not only details of a weave structure but the life of the cloth and it's connection to those who make, use and admire it. This attention to detail is very expensive but textiles deserve this kind of respect. Of course the magazine must pay for itself and a wide international audience is crucial in this respect. Selvedge had worked to convince advertisers from different sectors - manufacturing, art, fashion, education - that a dedicated textile publication is a great place to advertise. Selvedge is trying to join up the dots, connect the various elements of the textile industry and encourage those within it to see themselves as part of a much wider picture. There is a tremendous need to promote new artists and not merely to support the work of a small select group. One of the reasons for launching Selvedge was to create a place where artists could promote and advertise their work to potential customers and gain the recognition they deserve.